Wowsers - we are chuffed to be recognised and included as one of the 10 best brands in this article by InStyle on ethical and sustainable Australian fashion.
Having worked really, really hard over the last 6 years to a) survive as a small business and b) continually improve our design and product lines, it's awesome to see the change happening within the global and local fashion industries. And big props to everyone using their hard-earned spending power as consumers and demanding this change!
Stoked to sit amongst such high calibre Australian indie brands, Nagnata, Elk The Label, and KitX, as well as fashion giants Spell and Tigerlily.
"When it comes to ethical fashion, there's a lot to decipher. It's first important to understand the difference between ethical and sustainable practices.
Ethical fashion is the umbrella term used to describe everything from the quality of working conditions, the effect on local communities and the positive sustainable impact that the product has on the environment. Sourcing ethical fashion in Australia comes down to look at a brands fabric choice, the working conditions of those that make it, animal welfare and whether or not the product is polluting its environment.
Sustainable fashion is now a part of the growing design philosophy and movement towards environmental and social sustainability, the goal of which is to create a system which can be supported indefinitely in terms of human impact on the environment and social responsibility."