This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Christmas Shipping Deadlines & Western Australia Update Click here for more info

When The Heart Breaks

Life and love after loss ~ an inspiring conversation with Sam and Cameron Bloom


A catastrophic accident in 2013 rendered Sam Bloom paralysed from the chest down, and the lives of the Bloom family were forever transformed. With the loss of her old life came a consuming depression, which Sam bravely countered as she embarked on a momentous journey of relearning who she was and her place in the world. 

The immense love and support from her family was amplified by the arrival of a little injured magpie chick, the blooms named Penguin. Penguin and Sam formed an inextricable bond through their mutual limitations and yearning for the freedom of mobility - Sam to walk and Penguin to fly.

Sam’s husband Cameron, captured their remarkable journey through thousands of stunning images that formed the basis for the international bestselling book Penguin Bloomco-authored by Bradley Trevor Greive.



Cameron Bloom, Bradley Trevor Greive and ABC Books are proud to donate a percentage of royalties from the sale of each copy of Penguin Bloom to support SpinalCure Australia. Every day another Australian is paralysed by a spinal cord injury. For more information about how SpinalCure funds medical research to find a cure for this devastating condition go to


Join Sam and Cameron Bloom for an evening that will transform the conversation around mental health, masculinity, human & family resilience.


Order Penguin Bloom book here  ~  Buy Sydney tickets here


~ Tickets are still available for the Sydney event team ~ Save 10% and use code: SALTGYPSY10



You May Also Like